This is my idea of a brand identity which would unite New Zealanders under one multiracial banner.
My inspiration for the design (rendered by Rachel Cunliffe to a suggestion from my friend Perry) was the team huddle of the Silver Ferns netball team.
Inspiration for the logo: the Silver Ferns team huddle.
Now there’s no doubt our similarly multiracial All Blacks are the ultimate world model of excellent sporting performance.
But the Silver Ferns have always been the ultimate in excellent sportsmanship and behaviour, both on and off the court — the perfect ambassadors for our country.
(When was the last time you opened a newspaper to a story about ‘Former Silver Fern hits husband’ or ‘Ex-Silver Fern found drunk in gutter’? I don’t think it’s ever happened.)
This year’s squad list includes Maori names Tutaia and Te Huinga Reo (Selby-Rickit), Pacific names (correct me if I’m wrong, girls) Latu and Naoupu, Europeans Grant, Harrison and Williams, and our pet South African giraffes van Dyk and de Bruin.
And of course coach Waimarama Taumanu is Maori.
All Blacks all races
Same on the rugby field, where a Maori halfback (Aaron Smith or Piri Weepu) passes to British New Zealander Dan Carter, who passes to Samoan New Zealander Ma’a Nonu, who passes to British New Zealander Conrad (and sometimes Ben) Smith, who flicks it on to Samoan New Zealander Julian Savea, or to Israel Dagg (what’s he: Jewish? Maori? Who cares!)
And how can we forget those wonderful Tongan and Fijian wingers Johah Lomu and Josefata Rokocoko?
Race is irrelevant in our star sports teams. Should it not also be so in our nation as a whole?
I’m off to Toast Martinborough to relax after a busy week, and to think about my next move.
My inclination is to form an organisation called Together New Zealand, and do it in such a way that it could quickly be converted into a political party.
I am quite relaxed about who leads the organisation, and whether I am simply the catalyst or something more.
That, I imagine, will be determined by the calibre of people who step forward.
My next priority will be to appeal to serious funders, now that we have a few runs on the board.
This week’s four meetings were a testing of the water, to see what level of support I could get just from this blog and my email network.
(I also ran one small ad on the letters page in Tauranga.)
Blog traffic has grown tenfold in recent months, from around 200 visits a day to over 2000.
I’m certainly not at Kiwiblog or Whaleoil levels, but I’m pleased that interest is clearly on the rise.
Now: what are your thoughts about the Together New Zealand identity?
For my part, I see Treatygate as a strong short-term brand for clearing the road block that is the Treaty industry, and Together New Zealand as the positive long-term brand for focusing on the road.